Majority of Americans Deeply Concerned About Online Privacy

Americans are deeply concerned about privacy online and the security of data entered in website forms according to a recent WP Engine Online Privacy Study. The survey, conducted by market research firm Harris International, clearly indicates that fears the American public has about the security of financial data entered online and privacy on the internet.

71% of the survey’s respondents state that they care deeply about privacy online, with 99% of respondents caring about the security of their private information when surfing the internet, sending emails, using social media and shopping online.

WP Engine is a SaaS content management platform developed for use on WordPress, one of the internet’s most popular website platforms. The company developed the survey with the Harris poll run in June 2014 on a sample of 2,100 adults from across the United States. The results published on 31st July this year.

The major causes of concern relate to privacy on the internet when entering and accessing financial information on websites – checking online bank accounts for example – with three out of 4 participants expressing concern about the security of the data they enter online, while over half (57%) express similar concerns about online shopping.

The survey probed views on ownership of information entered on websites, in particular on social media channels such as Facebook and Twitter, in addition to communications programs like WhatsApp. The vast majority (93%) believe that they should have either full or at least partial ownership of the online content they generate on these sites and platforms, with ownership of uploaded photographs the main concern. 19% of people believe ownership should be theirs.

Online privacy protection is an issue when accessing online pornography with 16% of the surveys participants concerned about their privacy while doing so, although it is not clear how many out of the 2,100 sample size actually use the internet for this purpose.

14% were concerned about the information they access on the web and social media channels at work, 10% would like to keep their checks on ex’s private and confidential, while 12% were concerned about how private their naked selfies would turn out to be, although perhaps not enough to stop taking them and posting them.

Aside from financial data, the biggest areas of concern were shown to be referencing photos of themselves online, with 27% eliciting privacy concerns, while the biggest risk to privacy online appears to be social media networks such as Facebook, with 66% of respondents concerned about the data entered and stored in their profiles. Email (56%), internet browser security (52%) and search engines (45%) were other notable areas where privacy was a major worry.

Considering the sensitive nature of the financial data entered on websites and the potential for naked photographs, photos of users’ children and internet browsing history to come back to bite people at a later date, it is no surprise that so many Americans have very real concerns about privacy on the internet and android phones.

NSA and GCHQ Spies Highlight Flaws in Tor Browser

Internet privacy afforded by Tor is both loved and hated by governments; on the one hand it allows them to maintain their own anonymity while on the other it lets criminals, terrorists and spies to do likewise. However it has recently come to light that users of the Tor network are far from guaranteed anonymous internet access.

Tor is a private browser network designed to allow its users to surf anonymously and avoid being tracked, traced and targeted by cybercriminals and governments alike. Tor is an acronym for The Onion Router and was so named due to the numerous layers that exist within the browser, supposedly making it impossible for website owners, phishers and governments to view the websites that Tor users access through the browser.

The project was originally developed as a network of anonymous servers to provide the U.S. Navy with untraceable internet access, with funding still provided by the U.S. State Department to further develop the project.

U.K. Government Communications Headquarters (G­CHQ) allegedly relies heavily on the browser to protect its data and provide totally anonymous internet access, while the U.S. National Security Agency (NSA) and the U.S. military are also believed to use the browser to surf anonymously, maintain internet privacy and protect data.

Tor browser is available for free download by anyone, and it has fast become the internet browser of choice for spies, cyber criminals, activists, pedophiles and hackers, all of whom are looking to hide within the private browser network’s layers and shield their unsavory internet activities from prying eyes.

Due to the secret nature of users of Tor, there has been considerable chatter in hacker forums suggesting that even downloading Tor is enough to get the users real name and IP address on a NSA or GCHQ watch list­­. To date, the supposedly anonymous network has 2.5 million worldwide users, the bulk of whom are located in the United States, UK, China, Vietnam, Iran and Russia.

It has recently come to light that both the NSA and GCHQ have not only been using Tor for anonymous internet access to maintain their own online privacy, but have simultaneously been working hard to break it and expose its security flaws. Tor project director Andrew Lewman has recently claimed that the non-profit organization has been receiving anonymous emails from within the NSA, GCHQ and other international security agencies exposing the browsers security flaws and holes.

Far from being the work of hackers trying to secure their own anonymity online, Lewman claims that the senders of the email have “highly technical knowledge of the Tor browser” and sufficient resources to examine the source code for “hours, for weeks, [and] for months. This suggests government agencies rather than individuals have been probing, and accessing, Tor data.

With such detailed knowledge of the intricacies of the inner workings of Tor and its flaws, it strongly suggests that both the NSA and GCHQ have accessed the project’s data and that its users are not actually given anonymous internet access after all. Tor’s network of nodes may prevent website owners from seeing the real IP addresses of its users, but hiding from the government does not appear to be possible and safe and secure ‘dark net’ access is far from guaranteed.

Google Plan to Target Children Worries Internet Privacy Watchdogs

According to recent reports on The Information, Google is planning an unprecedented move that places the online privacy of kids at risk. In its quest to find new users, the search engine giant is planning to start targeting children by offering them private Gmail accounts; a move that will take the internet search giant into highly controversial territory.

For Google to start actively pursuing children it will have to enter a legal minefield. Under current legislation set out in the Children’s Online Privacy Protection Act (COPPA), parents are given control over what information is collected on their children. Websites specifically aimed at kids – under 13 years old – must make information available to parents concerning their privacy policies; specifically what information is collected and stored. Under COPPA regulations, verifiable consent must be obtained from a legal parent or guardian before any information is collected and if a kid-targeted service is to be offered by Google, it must comply with these laws.

Google is believed to be investigating ways that it can comply with this legislation and provide a new child-targeted service. The move has caused concern from internet privacy watchdogs and parents, and has been condemned by advocates of internet privacy, and with good reason; the privacy of potentially millions of children is at stake.

Google’s Gmail and YouTube services are currently not specifically offered to children, although accounts can easily be set up if children lie about their ages or access the services anonymously. A date of birth is required for accounts to be opened; although at present all a child has to do to gain access to content – including adult content – is to change the year they were born in the signup field. It does not take a child genius to figure this out and no checks are currently in place to verify the ages of users.

The move, likely to be billed as a way to avoid this and improve the control parents have over what their kids can see online and therefore improve children’s online privacy, potentially allows Google to collect information on children, their viewing habits, preferences and tastes and sell this information to its advertisers.

In order to comply with current legislation and to appease parents, Google is allegedly planning to create a dashboard which parents can use to control what their children can view online and to see what sites their children are accessing. However, advertisers would be given the power to start specifically targeting children – your children – with products and services that will be totally out of the control of parents.

If Google is successful in its efforts, despite appropriate parental controls being implemented, will the privacy of children actually be protected? Will parents actually be able to make informed decisions about what their children see? Will their authority be undermined? Will advertisers take advantage of young, impressionable minds? These are questions that must be answered.

Google currently provides a remarketing service which lets advertisers follow adults around the net across multiple websites and track them, serving targeted adverts for products wherever they go online through its Display Advertising Network. The worry is that children will also be pursued, hounded and brainwashed by advertisers. How strict the controls will be on what advertisers show them and the data they are provided is unknown.

Also, if the service does go ahead, a digital fingerprint will be created for every individual from a very early age. Online privacy advocates consider this to be of major concern and that the move will set a precedent: Facebook and other internet giants can be expected to follow suit.

The ‘rumors’ have caused The Center for Digital Democracy to highlight the issue to the Federal Trade Commission, which is responsible for setting both the rules of the COPPA Act and enforcing them. Google has declined the opportunity to respond to the reports – a Google spokesman told the Financial Times and others that it does not comment on rumors.

Growth in Online Video Advertising Should Mean Growing Concerns over Internet Privacy

Google this week announced better than expected second-quarter revenue on the back of increased income from online video advertising, and internet users concerned about their online privacy should sit up and take note.

Hailed as an important source of income for corporations such as Google and Facebook, online video advertising is growing faster than most other advertising formats and mediums, with revenue predicted to increase annually by just under 20% through to 2016. By contrast, traditional online display advertising (think banner ads) is forecast to only grow at a 3% annual rate.

And it is Google that is well placed to reap the benefits of this boom. The company accounted for more than a third of digital ad spending world-wide in 2014, with Facebook its nearest rival.

But with increasing proliferation of the emerging digital ad format comes the potential for increased imposition into internet users’ privacy. Much like traditional banner ads or other older display advertising formats, online video advertising is often a gateway for internet companies to impeach on the privacy of internet users by collecting information about their online habits and browsing history.

This information can then be used by advertisers for an infernal practice called “retargeting”. In simple terms, this is a method to follow visitors around the web with ads based on browser history. For just one implication of such a practice, think of the poor guy whose Christmas was ruined because his family knew where he had been shopping.

So naturally, it is right to expect the emerging format of online video advertisement to face the same scrupulous regulations as its older cousin. It is no surprise, then, that after becoming increasingly concerned about consumer privacy a few years ago, the Federal Trade Organization pressured advertising companies into developing a self-regulatory program. The goal of this program was simple – empower internet users to manage their own data and have more control over the ads they are shown.

This self-regulatory program implemented some major changes in the digital marketing landscape, with the most significant being the AdChoices program. Simply put, AdChoices encourages online advertising platforms to include an advertising option icon on any ads or web pages where data is collected and used for behavioral advertising, whether that’s through digital advertisement or the traditional ad format medium.

The good news is that Google is a big proponent of AdChoices and this extends naturally to their booming online video advertising operations. The bad news is that because the program icon is so small and unobtrusive, most consumers don’t even notice it and therefore it continues to be underutilized.

To protect your privacy and to stop being tracked by ad companies, users have to click the AdChoices icon to open a pop-up window. This provides the user with more information, as well as the opportunity to opt out of interest-based ads. However, the format for this message varies depending on the ad platform, and opting out of advertising for different companies every time you browse the web can be a tiring and time-consuming experience.

Anonymous online surfing software such as Hide My IP is an excellent option for those who don’t want to go through the rigmarole that advertisers have put in place. By hiding your true IP address and IP location, Hide My IP can prevent the big advertisers that rely on geo-ip tracing tools from collecting and tracking your Internet usage behavior based on your IP location.

Online Tracking Ramps Up And The New Rules To Slow It Down

Online TrackingTracking on 50 of the most-visited websites has had a dramatic rise since 2010. This increase is driven in part by the rise of online-advertising, according to a new study by data-management company Krux Digital Inc.

On an average visit, 56 instances of data collection are triggered, up from just 10 instances when Krux conducted its initial study in 2010.

The rise in the number of online companies collecting data about Web-surfing behavior is a testament to the power of the $31 billion online-advertising business. This industry increasingly relies on data about users’ Web surfing behavior to target customer specific advertising.

Krux conducted its survey by crawling up to 10 pages on each of the 50 most-visited sites. The study didn’t include sites that require a user to log in, and Krux didn’t identify the sites it surveyed.

Despite rising concerns about online privacy, the online industry’s data-collection efforts have expanded. One reason is the popularity of online auctions, where advertisers buy data about users’ Web browsing. It is estimated that such auctions, known as real-time bidding exchanges, contribute to 40% of online data collection.

In real-time bidding, as soon as a user visits a Web page, the visit is auctioned to the highest bidder, based on attributes such as the type of page visited or previous Web browsing by the user. The bidding is done automatically using computer algorithms. It is estimated that real-time bidding will constitute 18% of the online display-ad market this year, up from 13% last year.

To make the auctions successful, advertising companies are racing to put tracking technology on as many websites as they can. This tracking technology gives them user and Web-page data to sell in the auction.

Krux in its latest study found that more than 300 companies collected data about users, up from 167 companies in 2010. The latest figure easily topped the 131 companies that The Wall Street Journal identified in a 2010 survey of tracking on the 50 most-visited websites.

Krux also found that data collectors were piggybacking on each other more than half the time. For example, when a user visited a website that had code for one tracking technology, the data collection would call out to and trigger other tracking technologies that weren’t embedded on the site. As a result, websites often don’t know how much data are being collected about their users.

Frustrated by a flood of privacy violations, the Federal Trade Commission issued a strong call for commercial-data collectors to adopt better privacy practices and called for Congress to pass comprehensive privacy legislation.

In a 73-page report on privacy in the digital age, the FTC called on U.S. commercial data collectors to implement a “Do Not Track” button in Web browsers by the end of the year.

“Simply put, your computer is your property. No one has the right to put anything on your computer that you don’t want,” said Jon Leibowitz, chairman of the FTC.

The agency also, for the first time, turned its attention to offline data brokers. These brokers buy and sell names, addresses and other personal information. The FTC is calling on them to create a centralized website providing consumers with access to their data, and the right to see and make corrections to their information.