Microsoft has been quick to comment on these new changes (as they want users to move over to their products). “The changes Google announced make it harder, not easier, for people to stay in control of their own information,” said Frank Shaw Corporate Vice President for Corporate Communications at Microsoft, in a blog post. “We take a different approach–we work to keep you safe and secure online, to give you control over your data, and to offer you the choice of saving your information on your hard drive, in the cloud, or on both.”
Of course, Google has been collecting this information all along, however this is the first time that it will start combining the data across its services to create a full profile of each of its millions of users. However the problem is that there is no way that we can really comprehend the implications of Google collecting all this data across all of its services. Will the profile it builds about you include information about your health, political opinions, religion and financial concerns? Is the giant computer system portrayed in the popular Person of Interest TV show starting to become a reality?
However there is something positive to say about Google’s latest privacy move, it does simplify everything. Who had the time, energy or experience to read 60 different privacy policies? Now there is just one. And in all fairness Google have tried to write it in a simple to understand manner. Of course that doesn’t mean it is a good policy!